The Cost Per Acquisition (CPA) model rewards affiliates with a fixed fee for every new player who registers and makes a qualifying first deposit through their tracking link. This model is particularly effective for affiliates running paid advertising, Telegram channels, or high-converting landing pages.

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How CPA Works

Once you are approved as a 22Bet Partner affiliate, you can request a CPA deal by contacting your dedicated account manager. The CPA rate is determined by your target GEOs, traffic quality, and expected player value. Rates are competitive and reviewed regularly.

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Qualifying Conditions

A player qualifies for CPA commission when they register through your unique tracking link and complete a first deposit above the minimum threshold. The exact threshold varies by market and is confirmed in your CPA agreement.

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Best Traffic Sources for CPA

CPA converts best with focused, intent-driven traffic. High-performing sources include: paid search campaigns targeting branded and comparison keywords; social media advertising on Facebook and TikTok in permitted markets; Telegram betting groups with engaged audiences; SEO content ranking for "best betting sites" and "22Bet review" terms; and influencer partnerships on YouTube and Instagram.

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Approved GEOs

22Bet Partner accepts traffic from a wide range of international markets, including countries across Africa (Kenya, Nigeria, Uganda, Zambia, DRC), Latin America (Argentina, Chile), Asia (Bangladesh, Philippines), and Europe (Germany, Denmark, Hungary, Bulgaria, Italy, Slovenia, Switzerland). Certain territories — including the UK, USA, Russia, and France — are not accepted.

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Why Choose CPA Over RevShare?

CPA gives you immediate, predictable income per conversion. It works well when your traffic converts at a high rate but player lifetime value is uncertain. For long-term passive income from retained players, consider the RevShare or Hybrid model instead.