Founded in 2017 and operating on the NetRefer platform, 22Bet Partner has grown into one of the more recognized iGaming affiliate programs targeting international markets. It represents two brands: 22Bet, a veteran sportsbook and casino, and BetLabel, a newer platform launched in 2023.

‍

Program Highlights

The program offers Revenue Share from 25% to 50%, CPA deals by arrangement, and a Hybrid model. There is no negative carryover. The referral sub-affiliate rate is 5%. The minimum payout is 100 EUR and payments are made monthly via Skrill, Neteller, and YooMoney.

‍

Tracking & Technology

22Bet Partner runs on NetRefer, a well-established affiliate management platform used widely in the iGaming industry. Affiliates get real-time statistics, campaign management tools, a filterable media library, and access to localized landing pages for key GEOs.

‍

Supported Markets

Traffic is accepted from a broad range of countries across Europe, Africa, Asia, and Latin America. Localized domains exist for Kenya, Nigeria, Uganda, Zambia, and the Democratic Republic of the Congo. Restricted territories include the UK, USA, Russia, Belarus, France, Latvia, Cyprus, Estonia, Israel, and Ukraine.

‍

The program does not implement negative carryover — affiliates start each month with a clean slate regardless of player wins.

‍

What Affiliates Say

Affiliates frequently highlight reliable monthly payments, responsive account managers, and strong player retention rates on the 22Bet brand. The GEO-targeting tools and localized promotional materials are noted as particularly valuable for traffic from Africa and Southeast Asia. New affiliates appreciate the structured onboarding and step-by-step campaign setup guide.

‍

Verdict

22Bet Partner is a solid choice for affiliates targeting international iGaming traffic outside restricted jurisdictions. Competitive RevShare rates, no negative carryover, CPA flexibility, and dedicated support make it a program worth serious consideration for both established and new affiliate marketers.